Valeria Rodriguez is a first-generation Dominican artist from sunny Miami, Florida, who has mastered turning life's triumphs and challenges into beautiful works of art. Through painting, digital illustrations, and other forms of creative expression, Valeria finds comfort and inspiration in pieces that reflect the beauty and diversity of women throughout the African Diaspora. Valeria created Shine In All Shades to celebrate, heal, and amplify our magic.

"You are forever worthy! As you tap into your inner child, bask in your peace, shine, magic, & unwind while coloring. This empowerment brand is intentional and unapologetic - reminding us that healing begins with how we treat, speak & celebrate ourselves."


The launch of Shine In All Shades in November 2018 has highlighted the demand and yearning for increased representation and mindfulness in the St. Louis community and beyond.

Through intentionally crafted pop-up events, adult coloring experience activations, and workshops that empower young individuals, we strive to shed light on our unique stories, cultural heritage, and the significance of taking care of oneself. As we continue to expand our reach, we are thrilled to collaborate with the Dorill Initiative, an Arts Non-Profit organization located in New York, as Summer Program Partners.

We have witnessed significant growth alongside our supporters and community partners, and we are grateful for their continuous support.